In my final year at University I had to come up with my own final project idea. After watching a news documentary about the amount of calories in cinema snacks I decided to create an advertising campaign that would promote healthy eating in cinemas. Popcorn, chocolate and sweets are a well known favourite in cinemas so this was going to be a challenge. My idea was to use well known movie characters to try and make healthy snacks look fun and appealing. With Marvel and Disney being a huge success amongst different generations and well known in every country, I decided to use characters from those films. 

For the advertisement campaign I created posters, cardboard cut outs, loyalty cards and packaging.